//WEEK 04: INSIDE0UTSIDE


about

This project explores the feeling of déjà vu — when something feels familiar, but you can’t fully explain it.

The words on screen start out scrambled, and slowly unscramble, revealing words like "MEMORY", "BLURRED", "AGAIN". The idea is that things start out unclear, then seem clear for a moment, and then disappear — just like déjà vu. You recognize something, but only for a second, and then it’s gone again.

This was based on the same idea behind my Week 4 poster — where a man's head is covered in clouds, and his image repeats in the background. Both the interaction and the visual design are meant to show how déjà vu feels: familiar, blurry, and hard to explain.

rationale

This poster visually represents the mysterious and unclear nature of déjà vu. The man’s head is covered in smoke / clouds, symbolizing the foggy and uncertain feeling that comes with déjà vu.

The background features three duplicates of the man, representing the sensation of having "been there before" and experiencing the same moment again. The design reflects the strange, dream-like nature of déjà vu—familiar yet unclear.

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